Wednesday, 30 January 2013

Digital Technologies

DAB radio is basically a newer, more advanced way of listening to the radio, unlike FM radio, DAB radio doesnt have the hiss and crackle you hear, you find your stations by name, not by number and it also displays the artist name and song title while you listen to the song.

DAB switchover from analogue is still not decided fully but the earliest date is 2017. The problem that can be caused by the switch over is that consumers must purchase a new radio recieving device to listen to DAB and not many cars have DAB coverage as only 4.5% of cars now has DAB coverage and a conversion to DAB radio costs around £200 so it effects people who enjoys listening to radio in their cars but they dont have £200 to spend to get DAB radio so they would result to using their CD player or even plugging their MP3 players, this would result to radio stations getting less listeners and 20% of the uk's radio listeners are in vehicles.
Also as DAB radio is new technology, older people and disabled people will require assistance to use DAB radio.

No comments:

Post a Comment